The “competition” between new media and traditional media has actually become no competition at all.  New media has taken over hands down.

 

Bloggers seem to have the magic touch when it comes to gaining dedicated readers because of the convenient Web. 

 

Bloggers have more freedom than journalists do.  There are no editors to critique their work and most of the time, bloggers don’t have experience as a journalist.  They have complete freedom to write how they want and they can say what they want.  There are no-restraints so it gives bloggers the freedom to show their personality in what they write.    

 

This gives bloggers the opportunity to have a conversation with their readers by sharing their opinions.  Reader participation is key to gaining dedicated readers because they are given the opportunity to voice what their opinion.  Newspapers give readers’ opportunity to voice their opinion in a letter to the editor but the chances of a conversation coming out of that later are slim to none.  Traditional media doesn’t really offer reader participation.   

 

Besides public commentary, bloggers seem to handle corrections better than traditional media.  Usually corrections are written on inside pages of the newspaper where most people wouldn’t look.  In blogs, most people post corrections at the top of the page so readers can easily find it.  Bloggers are also more in touch with their readers so when there is a mistake, a reader will automatically make a post with a correction.  It is more difficult to call a newspaper and speak to someone you are not familiar with to make a correction. 

 

Traditional media needs to join the blogosphere instead of fighting against this new transition.  Joining this new trend will help keep traditional media alive. 

 

Newspapers need to provide more ways for readers to connect with the stories.  Giving readers the opportunity to comment on stories and getting involved in the news helps maintain dedicated readers.  They want their voice to be heard and if they aren’t given that opportunity they will go elsewhere like the blogosphere. 

 

The Sacramento Bee started publishing blogs in their paper to give readers the opportunity to voice their opinion.  Publishing blogs shows bloggers that they are important and that their opinion doesn’t just matter on the Web. 

 

Gannett newspapers started feeling the digital divide and they created “mojos.”  “Mojos” are mobile journalists that carry ThinkPads and work from their cars as they write stories to upload them on the Web as soon as they are finished.  Their office is their car.  This has given the Gannett papers a slight advantage on the new media by constantly and instantly updating their Web site with stories. 

 

With new media, one thing that has become popular is the online communities.  These are communities for people to join with common interests where they can share their opinion with others.  This is forming a niche.  Traditional media can become a niche instead of being wide-spread with information to target a specific group.  Magazines target niche markets and it keeps them in the loop of readers. 

 

As technology continues to grow, there are some people that are refusing to join in.  Neo-Luddites are refusing to follow this new transition and they are sticking with traditional media.  Even though traditional media is important, the have-nots are being left behind in the dust of new media.  If they don’t catch on to this new transition along with traditional media, they will be out of the social loop. 

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